Category: Thrifty Business Tips

Why You Need Data Backup For Your Home Business

backup dataShould you cut corners when it comes to protecting your precious information?

We don’t think so, and nor should you!

Starting a home business already comes with its challenges.

From an array of possible cyber attacks, natural disasters, and human error, it’s definitely important to consider the best data backup system for your home business.

Are you prepared?

What Is Data Backup?

Data backup is a virtual necessity when running any sort of business with a technological backbone.

By storing files and folders away in a data backup, your information is protected from any outside source that could damage or destroy your hard work. The main purpose of the service is to give you the ability to restore any lost data.

Great data backup is protected and encrypted, keeping any hackers out of your business (literally).

Not only that, using a data backup provides you with more space on your hard drive, sending documents into a cloud network to lighten the load.

A Home Business Essential

As mentioned before, every business needs a data backup, and with storsimple prices honing in on the right service for you, it’s simple.

However, if you’re still unsure why you should own a data backup for your home business, here are three good reasons:

1. Your Hardware Isn’t Indestructible

Everything is capable of failure, and if Amazon is disposed to system wide shut downs (losing nearly 2 million dollars in 30 minutes!), so are you.

Anything and everything is possible.

From natural disasters to even spilling some water on the keyboard, without a proper data backup you’re risking irreparable damage to your reputation, security, and revenue lost. Why take the risk?

2. You’re Human

And accidents happen.

Face the facts, hard drives fail, emails have viruses, and your butter fingers might happen to delete some important information. Oops!

With a data backup, there’s always a second, third, and thirtieth chance.

These sorts of opportunities alone can’t be missed, and with storsimple prices, you’re given a variety of estimates for many different price ranges.

The systems have interfaces which frequently take snapshots of your system, reducing your chances of making a mistake with its ability to restore information at any moment.

3. You Need to Secure Your Data

This is not open to debate.

The most significant force against your home business is a cyber attack.

A recent study shows that 9 out 10 breaches are designed for smaller businesses, putting your home business facing the odds of being hacked.

A great data backup provides you with the peace of mind with innovative data encryption.

This is important for new and already existing home businesses on the market. With you’re information free to grab, you could lose tons of revenue.

What Do You Think?

A good data backup isn’t just obligatory to have, it’s your friend. It can save you hours of your precious time.

Protecting your business needs to come first if you want to continue participating in the eCommerce market, and it doesn’t have to be scary.

Do you have any experiences with data backup systems?

Be sure to leave a comment below to tell us about your story!

15 Tips to Create a Logo Like a Pro (for Free!)

create a logo

Let me let you in on a little secret: you don’t have to pay a professional to create a logo that’s amazing and embodies your company. Honestly, you don’t even have to be a solid artist!

There are tools that make this incredibly easy, but there are still some things that you need to keep in mind when you start to create a logo for your personal brand.

We’ve got 15 tips straight from professionals to help you on your logo creation journey. Keep these in mind, and you’ll have an eye-catching, sleek logo before you know it!

Create a Logo with These 15 Protips:

Know your goals

If you don’t know your goals, how can you expect to create a logo that’s compelling and effective for them?

Keep in mind that this goes deeper than a base level. Just because you know what your business is, doesn’t mean that you’ve got everything you need to create a sleek logo.

Make sure you know what you want to accomplish. Research it. Thoroughly. If you’ve been around the block with your business, take account of that. Know your history. You want something that embodies you – all of you.

Keep it simple

The cardinal rule when it comes to how to create a logo is simplicity. You don’t want a logo that’s too complex. While that may be eye-catching, it draws people in for all the wrong reasons.

Think about it: where do you see most logos? When do you see them? Is it while you’ve got time to sit around and ponder what that complicated logo may represent, or what it might say?

Absolutely not. You want something quick that can be identified while people are busy or in motion. You want something that screams out your product, even if people aren’t stopping.

Ask questions

This ties back to our first point, and it just makes it all the more important: know your goals and your business!

If you don’t, you’re going to have to ask questions. Even if you do know them, you need to be asking questions – the right ones.

You need to know what your company stands for if you’re going to create a logo that embodies it. You need to tap into what’s going on in the market so you can meet the mark. This will also give you valuable insight into a strategy, and help you develop what you have in mind for your band.

Know your market

Unless you’re involved in a very, very specific niche, you’re going to have competition. That means there’s going to be a market for your product.

Before you even make your first initial sketch or vector design, take a look at what your competition is doing.

This can both help inspire you and give you a direction to go with your logo. You’ll be able to identify what’s conventional with that brand, what typography is used, color schemes, and so on.

Resize it

Remember what we said about keeping your logo simple? This is one of the reasons why.

Regardless of what your business is, it’s almost a sure bet that the logo you design isn’t going to remain at a static size. How would a large logo intended strictly for billboard advertising look scaled down for a print magazine?

If you’ve created something intricate and complex, it probably won’t look good. It will lose details and become muddled.

However, if you keep your design simple while you create a logo, you can ensure that it will look good and remain identifiable across all mediums, regardless of what size it comes out to.

Colors!

There’s so much you can do with color. As an artist, you have a veritable mood-creator at your disposal.

Colors can be used to elicit feelings, whether it’s intentional or not. Be smart: make it intentional.

Additionally, your color pallet should be something that both fits the company and its history while remaining easy on the eyes. Clashing colors make for an unattractive logo that will turn your customers off.

Be aware of trends

While you don’t want to be a sheep that follows the pack in every way, making yourself aware of design trends while you create a logo. This works in a similar way to making yourself aware of competition: you’ll know what’s out there.

When you think of trends, try not to attach a negative connotation to it. Yes, trends come and go, but it’s important to make sure that the logo you create for your client looks fresh, up to date, and modern.

Be descriptive

This probably seems like an impossible conundrum, right? How do you create a logo that’s descriptive while remaining simple and sleek?

It’s difficult, but it’s necessary. Your simple design needs to describe what the company’s about. It needs to be eye-catching, and at the same time, it needs to speak to your heritage and where the company’s been.

Show your logo drafts to someone completely unrelated. Ask them what they think your business is about. If none of your logos speak to that idea accurately, it’s literally time to go back to the drawing board.

Typography

Don’t underestimate the power of typography in logos! There are thousands upon thousands of fonts out there – and several of them for free.

You’ve probably already got a decent idea of what makes for good and bad typography. You want your words to flow, and there are some fonts you know not to touch, except maybe to drop-kick them away from you (Comic Sans, anyone?).

Choose a font that looks both modern and suits your business well. That doesn’t mean you can shy away from weird fonts with personality, but you need to keep it legible and identifiable as well. And, if possible, don’t be afraid to make the typeface a part of the artwork itself!

Shape

There are design ideas out there that have become downright cliches at this point. Light bulbs referring to ideas, globes referring to travel – things like this and anything else need to be nixed from your repertoire immediately.

Instead, stick to basic shapes: triangles, squares, and circles. Come up with designs that fit into those shapes, and you’ll have an easier – and more creative – time.

Structure

If a logo is supposed to be simple, there’s no point in getting heavily into structure, is there?

Wrong.

When you create a logo, you still need to stick to basic structures and ratios. A great way to do this is to see if your logo fits into the golden ratio specifications.

Work with negatives

You may think that the logo you create is too small to use negative space effectively, but you may be making a grave mistake.

Negative space can add a unique touch to any logo, and can even elevate it to a higher, more refined place.

Symbolism

Remember in high school, when you had to figure out what an author in a book was really trying to say when he wrote about “blue curtains,” or anything else?

When you create a logo, you need to tap into that same part of your brain. In popular culture, different shapes and objects mean different things. By incorporating those shapes or objects – or at least referring to their shape – you can invoke those meanings in the public consciousness.

Be funny!

You can say a lot in a logo, so don’t be afraid to be funny when it counts. As an artist, you know how to depict things in subtle ways – utilize that!

Wit doesn’t have to be complicated or highbrow. People can understand jokes even as they pass by a logo. If you’ve got the mindset and the opportunity to throw in a (literal or metaphorical!) wink to your audience, I encourage you to take it!

Remain flexible

Our final, biggest expert protip when learning how to create a logo is that flexibility matters.

Climates change, and so do businesses. When you create a logo, it’s a process. You constantly have to be keeping up.

If the climate changes while you’re at the drawing board, you have to maintain the flexibility to go back in and make tweaks and updates. Don’t expect the business climate to remain static because the only guarantee is that it won’t.

Represent Your Company Well

As you can see, there’s a lot more that goes into a logo than just drawing a cute picture and writing your company’s name under it.

You need to take into account things like symbolism and color theory. You don’t want your audience feeling the wrong thing at the wrong time, and you want to give an accurate representation of your company.

Because of this, I encourage you to develop a design that evokes your company’s heritage and speaks to where you’ve been, where you are, and where you’d like to go in the future.

At the same time, don’t overthink it! Nothing in the business world is static, and that includes logos.

If you have questions regarding logo design and how to create your own, feel free to give us a shout!

UPrinting.com- Enter to Win 250 Die-cut Business Cards Giveaway!

As a blogger, I actually do need business cards. It’s my calling card when I’m out shopping and when I start going to blogger conferences, then I will really need them.Yes I do get stopped by complete strangers often asking me where I get the coupons I have (the printed ones) and how I learned how to save so much money. I like handing them my card which has my website, facebook, twitter, and email info. I tell them about my blog. I do have to promote myself.

UPrinting.com creates unique and customizable die-cut business cards for those looking to go “Outside the Box” when looking to expand or order new business cards!
If you’re the type who likes standing out, then you should go for our die-cut business cards. What makes these cards different is their unique and attractive shapes. When you print business cards at UPrinting, you’ll have seven options available for die-cut shapes. Choose a shape and start creating your custom business cards using our Easy Design tool!

Prize Information:

One lucky winner will receive 250 Die-cut Business Cards! Enter using the rafflecopter below.

You will have a choice of sizes listed below
2×3.5″ Rounded Corners, or 2×2″ Rounded Corners, or 1.75×3.5″ Rounded Corners, or 2×3.5″ Leaf, or 2×3.5 Rounded one corner, or 2×3.5″ Half-Circle Side, or 2×3.5″ Oval, or 2.5″ Circle
14pt Cardstock Gloss / Matte / High Gloss (UV) or 13pt Cardstock Uncoated

Once you win then it will take 6 Business days print turnaround time and Free US shipping only!

Restrictions:

  • This giveaway is open to US residents only, 18 years old and above.
  • No prize substitutions allowed.
  • Winners are allowed to win once over a six-month period.
  • Only email addresses used for the giveaway will be eligible to claim the prize.

The giveaway ends on Sunday June 10th at 11PM CST! Good luck!

You should assume that I will receive free print products in exchange for the post. Any and all reviews posted are based solely on my own experience and may be atypical. Please practice due diligence in making any related purchase decisions. Interested to hold a giveaway like this? Please sign up here.

a Rafflecopter giveaway