As a small business owner, you may struggle to know how to advertise to your target market.
How do you do it without spending a fortune on radio or TV ads, search engine optimization, or direct mail marketing?
One way to reach a wide audience, then grab and keep their attention, is to catch their eye in a unique and interesting way.
What’s one marketing approach you might not have considered? Vehicle wraps!
Today, we’re breaking down the ins and outs of these wraps and why they just might be the best tools in your advertising arsenal.
Ready to learn more? Let’s go!
What Are Vehicle Wraps, Anyway?
Have you ever spotted a brightly colored car with a company’s logo, name, and contact information splashed across the entire thing?
That’s a vehicle wrap.
And if you’ve seen one, you already understand its power. These mobile advertisements are hard to ignore or forget, which makes them ideal for on-the-go marketing.
Why Are They Superior to Other Types of Marketing?
They’re less expensive than other advertising campaigns, for one thing.
Choosing vehicle wraps is a one-time expense, unlike those radio ads or digital marketing strategies that you have to keep paying for month after month.
Vehicle wraps, like those provided by Southern Signs and Designs, are also flexible and can be scaled to fit a variety of business sizes and scopes.
For example, if your small business is selling jewelry in your spare time, you can wrap just one car: your own. Larger companies can outfit a fleet of delivery vehicles in vinyl wraps to build their brand as drivers do their job.
TV commercials and internet pop-up ads interrupt the potential customer. That’s kind of the point, and there’s no denying that it’s an effective strategy.
However, there’s a fine line between the occasional interruption and annoyance. Wraps don’t distract people in the same way. Drivers see your vehicle, make a mental note of your business, and go on about their day.
On a highway or in a parking lot, cars are mainly black, blue, red, or white, or some variation therein. So, a hot-pink or vivid green car will stand out.
When people spot the brightly colored car or truck, they will take a second look, and that’s when they’ll see your company name.
Wraps offer a wider reach than many forms of advertising. Not everyone watches TV, listens to commercial radio, or looks at their junk mail.
Yet, nearly everyone either drives or rides at some point, whether taking the bus to work or driving the kids to school. This means that your message will be visible to more potential customers.
Since you will choose the color, graphics, typography and other design elements of vehicle wraps, it’s easy to echo your brand and your other advertising materials for a cohesive marketing message.
Even if passersby aren’t able to read the words on your vehicle, they will take note of the logo or slogan and connect it to ads they’ve seen before.
Do They Cause Damage?
On the contrary, wraps can actually help protect the cars and trucks they’re applied to.
Made of PVC polymer, most wraps help safeguard vehicles from being dinged, scratched, scraped, or otherwise damaged from road debris and other cars. When it’s time to remove or change the design, that’s an easy job too.
Ways to Save That Pay
Whether you’re interested in saving money for your household or growing your company’s bottom line, we’ll show you how to do it on a dime.
Our easy-to-implement tips help thrifty businesses like yours stand out in a competitive marketplace without draining your budget.
Check back often for more advice on how to live frugally and make the most of every dollar you spend!