Are you an avid camper and outdoors enthusiast that is tired of the corporate world?
In 2017, there is more opportunity than ever in the camping industry, especially in luxury camping, also known as “glamping”.The market for a camping company has vastly shifted towards younger generations, who love the idea of closeness to nature without sacrificing comfort or luxury.
There are many different companies emerging in this industry to serve the demand. To make matters more interesting, the U.S. is actually behind other countries in the availability of these opportunities for glampers.
So, what are you waiting for?
The benefits are enormous once this business is off the ground. You are the boss of your own company, and you get to meet people from all over the world.
Read on to learn how you can invest your love of camping into a profitable company.
The Market of the Camping Industry
In planning to enter the camping industry, it is important to research the existing market.
This step will depend on what your niche is, such as an app, product, or campground.
Regardless, the market is on the up, and it does not appear to be going anywhere.
The existing camping companies in the U.S. and other countries do usually have one commonality: they cater to a specific group.
This could be in the form of a church camp, flyfishing camp, fitness camp, wellness camp, or any other number of demands you can identify in the target market.
The statistics support the fact that this is a growing industry full of opportunity, with a 147 million dollar increase predicted for 2018.
No matter which niche your camping company decides on, follow the market trends as you form your business plan.
Different Types of Camping Companys
As mentioned, there are many different types of camping and outdoors companies that are emerging.
One key change in the industry with the influx of technology is the appearance of web-based platforms designed as middle-men for camping experiences, such as Campsited.
The market for apps of this nature is fairly saturated, but that does not mean that there isn’t the opportunity to come out with another platform that offers a different approach.
For example, Fluid Market is one app that has been wildly popular because it is part of the new sharing economy model.
As well, these apps can be utilized by your camping company to reach your target audience.
Additionally, some business models in the camping industry have thrived by doing camping differently.
Instead of traditional log cabins and primitive tent campsites, you could try renting out custom camping vans, yurts, teepees or other unique abodes.
Best yet, let’s not forget about the potential of a quality camping product. Outdoor enthusiasts love to purchase functional items to use during their adventures, from apparel to coolers to outdoor blankets.
Think big or thing small, the camping industry can suit it all.
How to Create a Camping Company Business Plan
So, you read about the basic market for camping as well as some business ideas. Now, you want to know how to start a business plan.
The next four steps include how to begin the plan, as well as making the business profitable.
1. Discover the Goal of the Business
This step may cause an existential crisis because it does require you to look within yourself and ask: “Who am I?”
Not to worry, because this question can be answered by what you like in the camping world.
If you regularly camp, and you are looking for an off-the-grid business, then a campground may be for you.
However, if you prefer the city life with the occasional adventure, considering other options involving technology or a product.
No matter what, this is obviously a crucial first step in the business planning process.
2. Decide on a Demographic
Once you determine the goal of the business, the next step is to decide who your target demographic will be.
This will be reflective of the type of interests and life situation you have. Examples of target demographics could include families, couples, international travelers, or fitness gurus.
You can further refine the target by catering to specific interests. A luxury campground could be eco-friendly, with local, organic foods or a spiritual one that is dedicated to those looking to be in touch with a higher power.
Regardless, it is better to try and be specific with your demographic, as this will make it easier to market and cater to them.
3.Take into Account Your Resources
In the beginning stages of planning, it is important to think about your current life situation and resources.
This includes how much money you may have to invest in the company, or the availability of land.
If you have a family member that owns a large bit of land that they are not using, now is the time to reach out to them about your idea.
This also applies to any outdoors-related idea. It can be difficult to know how to start a business without the means or knowledge of how to do so.
Therefore, explored your networks, as well as supplementing with internet research.
Location is everything in the event that you decide to invest in a campground, it cannot be overstated enough.
The best and most profitable campgrounds are often in an amazing area with an existing tourism industry.
4. Get the Business off the Ground
At first, as with any business, it can be a struggle to get started. There is a lot that goes into a camping business, and you should expect to dedicate time and money to this endeavor.
Remember that it’s the little things that can help your business stand out in a crowd. Cultivate a campground that people would know is different, somehow or someway.
Moreover, marketing is the best way to grow your business, especially online. Branch out and explore different advertisement options, and don’t forget the importance of SEO.
Follow Your Dreams
The truth is, most of us dream of escaping the monotony of the work world. Many people are unhappy with their careers, and yearn to follow their passions.
Better yet, no matter if your business is a camping company or something else, entrepreneurship is truly the only way to be your own boss.
So, if you are passionate about the outdoors, don’t let life hold you back. Explore your dreams, and be the master of your own destiny.
Check out our blog post on tips for hiking with kids if you love the outdoors, but aren’t quite ready to take the plunge into owning a business today.