Did you know that the first result to appear in a google search has an average click-through rate (CTR) of approximately 32 percent? As it turns out, being among the first things someone sees when doing a google search absolutely matters when it comes to your brand getting engagements and recognition. Making this happen requires strong SEO strategy.
Are you looking to expand your business or brand? If so, there are numerous digital marketing techniques that can help you make a bigger splash on the web. This brief guide will break down some of the best SEO tips you need to know.
1. Hit Your Keywords
Perhaps the most fundamental tool of any online marketing strategy is knowing what keywords to target.
Try to boil down the aim of each page on your website to specific primary and secondary keywords that will most align with the Google searches for which you want your page to be a visible result. The more precisely you target these keywords, the more highly ranked your page will be in the search results.
2. Create Quality Content
You can hammer the right keywords all you want, but if your content is robotic and lacks an actual human voice, that can seriously hurt your brand’s search engine optimization scores.
It’s one thing just to get clicks and another thing altogether to earn engagement and conversions, which you can only accomplish with persuasive, high-quality content.
3. Use Google Search Console
There are plenty of helpful tools all over the web to aid you in various avenues of building up your brand name.
As elucidated in this post by The HOTH, Google Search Console is one you can hardly go without, as it meticulously records and analyzes your website’s organic traffic for free.
4. Monitor Results and Adjust
An effective SEO strategy is never something you should just set and forget.
Digital ad campaigns and keyword targeting are practices that takes constant readjustment as well as trial and error. Always stay vigilant to what kind of conversions you’re getting with different SEO tactics so you know how to re-tool your campaign and stay improving.
5. Trust an SEO Services Agency For SEO Tips
Any way you cut it, managing a brand is hard, time-consuming work. With all other duties for which you’re responsible, sometimes proper SEO can hardly fit into your busy schedule.
In such cases, you should consider leaving the SEO work and branding tips to a qualified SEO services agency that can apply their knowledge and skill to your campaigns for you.
There’s No Better Time Than Now to Expand Your Brand
If you find yourself in search of helpful SEO tips, then there’s no question you want to expand right away. After all, time is money, and there’s no reason to wait to see what the magic of quality SEO marketing can do for you.
Contact us for a free quote today and let us show you just how EPHA can help launch your brand to new heights.