Given that nearly every single company is planning to up their digital marketing game for 2019, you need to stay competitive no matter what your business size. If you’re a home-based business, that doesn’t mean you should limit the kind of impact you can have.
If you’re looking for how to get more business for your home-based company, you need to learn the language of modern marketing.
Here are four things to keep in mind when building your marketing plan.
1. Get On Social Media
If you want to find new ways to get people to find out about your business, you don’t need to spend a lot of money on marketing.
There are ways to market a business like yours without having to spend a cent. With the help of social media, you get to save money on marketing and spend it on the revenue-generating portions of your business.
Social media offers more than traditional ad purchases or pay per click options online can offer. Social media sites now have powerful tools for targeting audiences and getting their attention easily.
If you’re looking to ensure that you attract people really interested in your products, there’s no better way than with social media.
When people are scrolling through social media, they want to see sincere content made by real people. Even if they’re only going to give it a few seconds of their attention, they know the difference between real info and BS. They don’t want to be sold to as previous generations did.
By creating a strong presence on every social media site, you get to meet your customers wherever they are. Rather than having to send out broad sweeping ads that target everyone on the planet, you can cater to your ideal audience.
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2. Start a Blog
When people use a search engine, they’re either looking for the answer to a question or else they seek a specific product or service.
If you want to capture both audiences, the best way to do it is with a blog. A blog gives you the option to answer questions in a sincere way with your products and services as the solution to their problems.
Starting a blog is easy and search engines love to display a site with an active blog. They privilege sites that offer a lot of content over ones that aren’t updated often. If you want key placement on search engines, consider starting a blog that you update a few times a week, every single week.
Starting a blog is one of the cheapest ways to promote your site.
On top of that, when you offer high-quality content from your professional perspective, it can go viral. Hold your writing to a high standard and you’ll get lots of shares and reposts.
When done right, your blog is the key successfully spreading the word about new products, services, and concepts at your company.
3. Learn About Local SEO
If you’re serious about making an impact online this year, you need to get on top of local SEO. Search engines require you to have an understanding of what searchers are looking for when you want to connect to them.
The marketing specialists that understand this the best succeed in connecting to their local audience and building a name for themselves.
Local SEO requires you to include the terms that people in your region use when talking about your products. Any regional slang or local landmark names should go into your list of keywords. When you’re drafting blog posts, be sure to mention where you’re located and your neighborhood if you’re in a large city.
When search engines accept a search from a user, they snag a little bit of local data to pinpoint them. This ensures that they respond with the most relevant data possible.
Through decades of research, marketers and search engine engineers know that users are looking for something nearby when they search for a product.
Even if they’re going to have it shipped, the closer it is, the fewer potential snags there are. Make sure it’s clear where you’re located when you’re putting together your posts and social media profiles.
4. Traditional Marketing Still Works
Just because so much of the talk about marketing has been about digital marketing online, that doesn’t mean in person tactics are dead. In fact, in person marketing is almost more powerful now.
If you run a table at a local event or a farmer’s market, you’ll be able to connect with customers in a real way. While you won’t get as many people per hour as you would online, you’d call the impressions you get in person “high-impact”.
While handing out flyers in the park might seem kind of hokey, you can find other ways to get the word out about who you are and what you do. Think about sponsoring sports teams nearby. When a little league team or a cycling team goes around with your name on their shirts, people get to know who you are and what you’re about.
A little bit of name recognition goes a long way and you can get a lot more customers when they know your brand name and have seen you around.
Even if you’re just a home-based business, you can still get the word out in an important way with the right kind of outreach.
Learning How To Get More Business is Easy
When you’re figuring out how to get more business for your home-based company, you might not realize how important is to be online. With online efforts, you ensure that you connect with an audience that is looking for products and services just like yours.
If you’re a parent looking to be successful with a business online, check out our guide for more tips on how to do it right.
